ABOUT US

Our story begins with a personal journey—a quest for clear, healthy skin that started in the tumultuous teenage years. Like many, our Founder, Colleen ended up reaching for harsh, chemical-laden products, hoping they would be the miracle cure for her acne. Instead of solutions, she discovered that these products only exacerbated her skin issues.

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This frustrating experience sparked a revelation: the incredible power of nature!

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In her early 20s, our Founder began to explore the world of natural and plant-based skincare. She was amazed to find that these earth-derived ingredients could deliver results that not only matched but mostly surpassed their synthetic counterparts. Over the years, she has experimented with countless natural ingredients, each more promising than the last.

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As she approached 50, she found herself contemplating Botox. But deep down, she knew there were alternatives that better aligned with her values and made the decision to nurture her skin naturally. This realization fueled her commitment to finding and sharing natural-based skincare solutions for every stage of life.

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Thus, Free Of. was born—a brand dedicated to being "Free Of Crap, and Full of Goodness." 🌟 Our mission is to harness the purity and potency of nature to create products that truly care for your skin.

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We are excited to share this journey with you and to introduce our line of products that celebrate the beauty of nature. Thank you for being part of our journey.